Transmedia Storytelling

Transmedia Storytelling

Transmedia Storytelling – Renewal in the music industry

Outro: How to revitalize the music business? Transmedia Storytelling is a field borrowed from our American friends. Existing under this name for about twenty years...

Transmedia Storytelling – Episode 5/5: Johnny Cash

Episode 5: A visual testament to the memory of Johnny Cash Johnny Cash is a singer, guitarist and a country music American songwriter. He is...

Transmedia Storytelling – Episode 4/5: Arcade Fire

Episode 4: An immersive visual experience offered by Arcade Fire Arcade Fire is an indie rock band from Montreal. With an extraordinary stage presence, they...

Transmedia Storytelling – Episode 3/5: Gorillaz

Episode 3: Journey to Plastic Beach, the Transmedia Storytelling game by Gorillaz Gorillaz is a British virtual band created by Damon Albarn (Blur) and Jamie...

Transmedia Storytelling – Episode 2/5: Jay Z

Episode 2: Discovering the autobiography of Jay Z, "Decoded", through an alternate reality game In a much more "marketing" approach than Nine Inch Nails, in...

Transmedia Storytelling – Episode 1/5: Nine Inch Nails

Episode 1: Nine Inch Nails, a long-term relationship in the Transmedia Storytelling In 2007, Nine Inch Nails with his leader Trent Reznor set up an...

The game as Transmedia Storytelling in the music industry

In an era where the music industry is not at its best, it is important to redefine the classic business model (Major → artist...

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